Rob Moshe

Think of five non-fashion things in your life that you bought and use- My guess is that no one had to sell it to you.

Now think of five non-fashion things that you bought, but had to be SOLD ON. – I bet they are in a closet gathering dust.

It’s amazing that business builders and buyers don’t catch on to this amazing subtlety.

Biz Builders

If you have to SELL the customer, they don’t want it.

Buyers

If you have to be SOLD you don’t want it.

If we could integrate this awareness three great things would happen:

1. There would be know more annoying sales people.

2. We would have more money to buy the things we do want.

3. We would have less junk in our homes gathering dust. – (If you do have this junk throw it out now! It will be very freeing)

So what’s the key to building a successful business where people will buy your products and services?

Find something that relates to what you are passionate about.
Something that has value to you and others.

When you apply your energy to that which you are passionate about, and that thing has values to others, you know longer have to sell, you can just share.

I’ll give you an example.

The Sellers

Some popular lines might be:

“I run a consulting company, which helps other organizations and companies start and expand their business.”

or

“I help people realize their financial dreams, using proven business strategies”

There is a article here showing horrendous tips.

Translation:

I would like you to get involved in my network marketing business and sell Mops/Supplements/Feminine Product (I had to put this one in because someone in Twitter was trying to convince me how much I needed them)

Another pitch might be.

“Hey Baldy. You want to be able to pick up the ladies. Well you need this spray on hair.”
Translation: I’m going to play on your low self esteem so I can get you to spray paint on your head.

A big clue that you are being sold is that the seller is being vague or targeting your insecurities.

The Sharers

The originators of internet search engines:

I would imagine that the people who developed search engines had a desire to see things more organized and functional on line, and their passion was to figure it out.

Most search engines that have come on the scene are free and only because they have grown through their value, have begun to monetize via advertising.

Successful Fast Food Restaurants:

Love for making quality food. Created added value to customers by getting it to them fast.

A personal example:

About a year and a half ago I entered the world of personal coaching. I get energized from helping others achieve their best. When I meet people in person, I don’t give them any sales pitches, I usually focus on them. In most cases a person will ask me what I do, and only at that point I share that I am a Life Coach. If they ask me what that is, I share. If the ask me more about it, I share. If they want examples I share. And when they hire me as a coach I serve and share.
If after I tell them what I do, they don’t ask more questions, then we go on to the next subject. I share if asked. I don’t try to push my services on others.

So what are your next steps?

1. Discover the things you are passionate about – Not everything can be monetized. Some of our passions are just things that give us personal value in life.

2. Choose a passion that is of value to others – Whether a product or service. Clarify what the value is for other people. Not everyone is going to have the same passion as you, but as the internet has shown you that there are enough people to fill almost all the passion niches.

3. Share your passion – Don’t force, push, or deceive. Just be passionate about what you do, and when asked share with others.

Apply these techniques and you will see that there is no need to sell. You customer will come to you because they want more of what you were willing to share.

Coaching questions to help you discover your passion:

What do you value?

What do you enjoy doing?

What are your hobbies?

What discussion topics get you energized?

What would you enjoy doing, even if there was no pay?

Well. There you have it. The secret is out.

You thought that the best way to realize your life purpose and experience your best self, was to go away on a motivational weekend, read lots of books, or go to endless workshops. Little did you know that the key do discovering your true essence was to improve you personal hygiene.

I’m sure your hygiene is fine and that you are showering on a regular basis, so you must be thinking “If what you say is true why haven’t I figured IT out?”

In order to grow forward we require three phases.

The First Phase is Awareness.

We need to know what we want to work on, improve, discover.

The Second Phase is Choice.

We have to decide what the next steps are. What we have to do to achieve what we have just become aware of.

The Third Phase is Action.

We know what we want. We know what we have to do. Now we have to ACT.

Back to the Shower.

Have you ever noticed how time can just fly right by while you are in the shower?

One minute you are washing your hair and then 20 minutes later you suddenly realize that you are still washing your hair.

There is something about the combination of being alone with hot water beating rhythmically on your skin. You just can’t help going deep inside yourself.

When we are in the shower we manage to solve all the problems of the world. We improve our relationships, we improve our businesses, we improve our spirituality, and we even get to spend time with our greatest self.

So why am I not experiencing growth afterall I have been showering for X years?

Back to the Phases.

While we are in the shower we experience the first two phases. We become aware and we come up with ideas to reach the new awareness.

Unfortunately when we turn of the water and step out of the shower we leave it all behind. We jump back into our lives and forget everything until we need another cleaning.

ACT. ACT. ACT.

Once you have completed the first two phases, you must take ACTION.

There is no success, there is no growth without action.

Action turns your shower dreaming into dry goods.

Does anyone know where I can get a waterproof computer?

By a show of hands.
How many people want to earn lots of money in their business?

Wow. That’s a lot of hands.

Now by a show of hands.

Who wants to live a meaningless life and die impoverished?

Yeah. Didn’t think so.

When I was 17 years old I set a goal for myself, that by 35 I wanted to have made my first million. This year though close to my goal I decided to give myself till 35yrs 364 days. I have less than 330 to go.

Today I made an interesting discovery. I am not really interested in money!

Now don’t get me wrong, I want to be very successful. I want to travel, take care of my family, give charity and enjoying the fine things in life, but I am not excited by money.

If you give me a $100 bill I will not get palpitations, enter a state of Ecstasy, or spend time admiring the artwork. I will thank you put it in my wallet and put it to good use.

The mind can only hold one thought at a time. If you wish to be successful in your life’s passion, how can you accomplish that if all you are thinking about is making money? If you are focusing on money, your mind is not focusing at all on what you really enjoy.

Imagine driving from New York to Florida and only looking at the odometer. Do you think you will get very far?

If you want to achieve success then its time to take a Sabbatical from thinking about money. If your business/passion is of value, by focusing all your energy into developing yourself, and serving your clients/customer, you will almost be guaranteed financial success.
If you focus on money then you will never arrive at your destination.

My passion is helping others, the path that I am expressing that through is Coaching. Every time I think about money, it is time I am taking away from supporting others in their success.

” I am now taking a sabbatical from focusing on earning money”

Whose with me?

Wishing you abundant success,

Rob

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