Where Should I Focus My Client Building Efforts?

Fellow Coach Deborah P. asks “where should I focus my efforts – website, leaflets, networking events, old work colleagues, online, social media etc.”

Though many of these tools are useful in building a practice, you have to remember that they are only tools. You have to have the right strategy in place first.

Here are three suggestions.

1. Clearly define your niche and your client.

2. Make a list of 100 people whom you have a warm/hot connections with (Friends, Family, Colleagues). Pick the ones that would be most likely to create a warm connection with your possible niche market. And ask them to introduce you to potential clients.

3. Start small. Don’t become anxious that you are not at 10-100 clients today. Build your reputation slowly. A few satisfied clients at a time. We often try to get a 1000 clients over night. At the end of the year we are no further ahead. Building slowly and methodically will actually speed up your Practice growth

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