I always get the last word with my wife…. Yes Dear.

With all things, practice is the only way to become skilled at something. As a Professional Coaching Student I need to get serious practice if I am going to succeed at helping my clients reach peak levels of performance.

That being said my wife issued me a challenge. Don’t come up from the office until you have another client. She also told me I have to be home for dinner, so I only have a few hours.

So I am offering 5 of my readers a free 20 min coaching session.

In the 20 minutes we will; Read the rest of this entry »

Say the word ‘Pawn Shop’, and images come to mind of shady characters haggling with seedy shop owners, trying to get rid of stolen jewelery and property.
Today as I was walking to work I saw a similar scenario. There was the shady looking character trying to pawn a ring, but the seed shop owner was replaced by a clean cut kid wearing a polo shirt with the ‘Cash Converters’ logo on it.

Amazing, Cash Converters took a concept that had words like, thieves, shady, and scum associated with it and transformed it into a place where a middle class person might find themselves stopping in to get rid of a stack of old CD’s or a blender, and checking out to see if there are any good deals.

Cash Converters is profiting because they were able to take the concept of the pawn shop, re-create it and re-brand it, and give it an entirely different image. More professional, organized and systematized.

This is no limited to businesses. People can do the same thing.
I’m sure this is a common experience at high school reunions. You get to the event, start talking to Jeff -handsome, beautiful wife, three kids, successful entrepreneur- he looks sort of familiar, but you are having a hard time placing him. You suddenly realize that he was the nerdy, chubby awkward kid that so many of you had mocked in school. Jim had re-created and re-branded himself, he developed a completely different image and persona.

Where else have you seen this done?
Think of people you know that have gone through this personal change.

How could you apply this idea to your business to yourself?

Share…

I went to a two hour real estate presentation today. I had gone more with the intention to do some networking, than to learn about the business. The presenter was very powerful, and even though I was more interested in his presentation style than in the course that was being marketed, by the end of the presentation I found myself wanting to take the course. It required a conscious effort not to sign up. The information was useful and the program was sound. I didn’t sign up for the course for two reasons, one because I decided to wait a day to see if the desire remained after the energetic presentation, and two because although I would benefit from the course, it was not in-line with my current focus.

Driving home I was reflecting on the times when I get super energized about something - A great book, movie, speaker, or even a powerful conversation - and how I often want to absorb myself further into the source of that feeling.

An example is watching a martial arts movie. Back in 91 I saw this great action movie “Perfect Weapon”, the actor Jeff Speakman is a master in Kempo Karate. The movie was awesome, and for days after I was practicing the moves and looking into martial arts classes. Ultimately the high would dissipate and the martial arts interest would die (never got past orange belt), until the next movie.

Back to the reflecting.
What if when we feel energized because of an experience, instead of trying to absorb your self further into something that will most likely not sustain your interest, why not use that energy and focus it on working towards one of your goals, or working on your business or relationship?

The idea is something that Napoleon Hill refers to as Sex Transmutation. Hill contends that the most successful men of his time had an intelligent woman behind them, that knew how to focus their desire/energy towards success.

Maybe next time when you see a great action movie, instead of looking to take up kung foo fighting, try writing that post, working on your business, or making those cold calls (the prospect will be affected by your energy). You might be surprised at the successful outcome.

If you have had any experience with this idea, I would appreciate you sharing it with us.

KiiiiiiYa

If it hasn’t happened to you yet, it is bound to happen. Your friend or a family member calls you up and says something along the lines of:

If I could show you away to achieve your financial goals, running your own business and working less than 10 hours a week, would you be interested?

or

I just got into this business and I think it would be perfect for you, can you come to a meeting Thursday night an I’ll give you more details?

On the inside you are screaming ‘Bug off, leave me the heck alone’, but on the outside you try to graciously defect, or out of pity check out the program. But deep down you know the last thing you are going to do is get involved in some MLM (Multi Level Marketing) / Pyramid / Direct Selling business where you have to harass your friends an family, go to redundant meetings and loose your identity to become a walking commercial.

The Solution:

If you say ‘No’ or ‘I’m not interested’. This is a signal for the marketer to keep pressing, because they are taught that, if you were truly aware of the value of the business then you would get on board right away.

But….

Instead of deflecting and debating, go for educating.

Tell them that you have been doing some research on MLM and you want to share some information with them before you proceed any further

Then take their email and send them this link (http://robmoshe.TheRenegadeNetworkMarketer.com/)

On the page they will find a form for a free E-book called “The Seven Great Lies of Network Marketing”. The book will begin to inform the marketer that the approach that they are taking is not only annoying but is also highly ineffective.

After they read ‘Lie #1 – Everyone is your prospect!’, they will probably contact you to say thank you for the insight, and then sorry for annoying you. They might even thank you for helping them to become a more professional business person.

And viola, you don’t even have to say no to them, they say it for you.

All the best,

Rob

Disclaimer: Though I equally find the approaches used my many marketer annoying and uncomfortable, I don’t want to give the impression that MLM type businesses are trash. When done in a effective manner with people that want to participate, it can be an incredibly profitable and enjoyable business.