Rob Moshe

Well. There you have it. The secret is out.

You thought that the best way to realize your life purpose and experience your best self, was to go away on a motivational weekend, read lots of books, or go to endless workshops. Little did you know that the key do discovering your true essence was to improve you personal hygiene.

I’m sure your hygiene is fine and that you are showering on a regular basis, so you must be thinking “If what you say is true why haven’t I figured IT out?”

In order to grow forward we require three phases.

The First Phase is Awareness.

We need to know what we want to work on, improve, discover.

The Second Phase is Choice.

We have to decide what the next steps are. What we have to do to achieve what we have just become aware of.

The Third Phase is Action.

We know what we want. We know what we have to do. Now we have to ACT.

Back to the Shower.

Have you ever noticed how time can just fly right by while you are in the shower?

One minute you are washing your hair and then 20 minutes later you suddenly realize that you are still washing your hair.

There is something about the combination of being alone with hot water beating rhythmically on your skin. You just can’t help going deep inside yourself.

When we are in the shower we manage to solve all the problems of the world. We improve our relationships, we improve our businesses, we improve our spirituality, and we even get to spend time with our greatest self.

So why am I not experiencing growth afterall I have been showering for X years?

Back to the Phases.

While we are in the shower we experience the first two phases. We become aware and we come up with ideas to reach the new awareness.

Unfortunately when we turn of the water and step out of the shower we leave it all behind. We jump back into our lives and forget everything until we need another cleaning.

ACT. ACT. ACT.

Once you have completed the first two phases, you must take ACTION.

There is no success, there is no growth without action.

Action turns your shower dreaming into dry goods.

Does anyone know where I can get a waterproof computer?

Say the word ‘Pawn Shop’, and images come to mind of shady characters haggling with seedy shop owners, trying to get rid of stolen jewelery and property.
Today as I was walking to work I saw a similar scenario. There was the shady looking character trying to pawn a ring, but the seed shop owner was replaced by a clean cut kid wearing a polo shirt with the ‘Cash Converters’ logo on it.

Amazing, Cash Converters took a concept that had words like, thieves, shady, and scum associated with it and transformed it into a place where a middle class person might find themselves stopping in to get rid of a stack of old CD’s or a blender, and checking out to see if there are any good deals.

Cash Converters is profiting because they were able to take the concept of the pawn shop, re-create it and re-brand it, and give it an entirely different image. More professional, organized and systematized.

This is no limited to businesses. People can do the same thing.
I’m sure this is a common experience at high school reunions. You get to the event, start talking to Jeff -handsome, beautiful wife, three kids, successful entrepreneur- he looks sort of familiar, but you are having a hard time placing him. You suddenly realize that he was the nerdy, chubby awkward kid that so many of you had mocked in school. Jim had re-created and re-branded himself, he developed a completely different image and persona.

Where else have you seen this done?
Think of people you know that have gone through this personal change.

How could you apply this idea to your business to yourself?

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