Rob Moshe

For some it might be counter intuitive, but think about it.

As a business owner what do you want to do when times are tough. You want to cut back.

You cut back on marketing, advertising, and coaching. Why?  Because you believe business is going to drop big time and you go into hibernation mode.  So in your mind you logic that the best thing to do is cut back on all the EXTRAS.

But are they really EXTRAS?

Lets look at each of them.

Advertising

How has your advertising been working up until now?  Has it brought you in business? Is it paying for itself?

Say you are running a monthly ad that costs you $500.  It brings you in 50 customers per ad run and the average order is $15.  So your return after ad costs is $250.

Now lets say you expect business to drop 30% in this tough period. So instead of getting 5o orders you will only get 40 at $15.  Now the return is only $25 and more likely its a negative if you have product costs. So for discussion sake we will say that in this scenario after expenses you are actually losing $75 on this ad.

It would seem clear that you should not run this add again. Right?

If your product or service is a one off then there might be a need to hold back, but if your customers buy from you on a repeat basis you might be really harming your business.

In the above situation if you were losing $75/month and stopped the ad you would save $900 (75×12) over the year. But by doing this you would also lose out in getting 420 (35×12) new customers as well. If you have only a 40% retention rate of customers it would me that you would lose out on $2520 in repeat business the following year (40% of 420 -> 168 x $15)

As well it is important to realize that in tough times the advertisers probably have more ad space available and would be willing to cut you a deal during this time period. Try to see the big picture.

Even from this basic example it can be seen how detrimental it would be to your business to eliminate advertising during tough times.

Marketing

Marketing is more that just conventional advertising, it is not just about letting people know that you have  a product and where you are located. It is about creating a relationship with your customer.  Its giving the client the opportunity to see how important they are to you, to know that they are under your protection and have their best interests in mind.  The media ad you put out might bring in a customer once. The way you market yourself and your business will determine whether they are one time purchasers or lifetime clients.  When you market yourself effectively and put in the effort to stay at the front of your clients thoughts. They even in tough times they will stay loyal to you, and they will not even leave you for a lower priced competitor.

Coaching

If the above conversation on Advertising/Marketing and marketing gave you insights on how you can grow your business, you are already seeing the power of training.

To often you stand alone, you try to succeed all by yourself. You put an unrealistic expectation that you should have all the answers and if you cant do it, it will just prove that you are a failure.  The reality is that you cant do it alone. You are only on this earth for a short time (you should be blessed to live to a ripe old age), there is only so much you can learn on your own.  By benefiting from what others have learned you eliminate a lot of time and frustration and bring the possibility of greater prosperity into your life.

As a Strategic Business Coach I am here to help you succeed.  I spend all my time discovering what will make your business better so you can spend you time becoming super successful.

My Offer To YOU (A $500 value)

If you are serious about growing your own business, about putting in the effort and dedication that is required to help you business thrive. Then It would be my pleasure to spend  a complimentary 30 min (I charge $1000/hr) on the phone with you to discuss your business and share some insights on how you can create geometrical growth.

If you think you cant do much in thirty minutes, I will give you a recent example.  I man called me up, he has a vending machine business. His business was stagnant in the past few year and now he is interested in seeing it grow.  After asking him a few question, he realized that he had not raised his prices in a number of years. He was at least 20% below what his peers are charging. That insight from a thirty min conversation will add over $10,000 to his profits this year.

Enter you your name  and email right now in the  coaching insights box in the top right of the page. I will connect with you within 24hrs.

I look forward to your success.

For the past few days I have been recommending a Free E-book that I was very impressed with. Many freebies that I have seen are just fluff to try and get you to buy into a product or service. Though the author is also interested in growing her business the book is a stand alone. You could read the 75 page book and not benefit from anything else the author offers and still greatly improve your business.
And when I say business, I mean whatever business you are in. Product, Service, Real estate, Doctor, Lawyer, etc.

Though I’ve had an exceptional response -10% of people that have checked out the link have downloaded the book – I would like more people to read it.

What’s in it for me?

There is always something. Right?

There are two benefits:

• I like helping others succeed – This is my passion. That is why I am a Coach and consultant.

• Some readers will want to benefit from the other educational products to build their biz. And for those people I will not only have helped them improve their biz, but I will also get a commission on the educational products they buy.

I offer a Challenge:

There are two types of business builders.

• The first type says: “Ohhhh. Look for only $29.99/month I can make $5000/month for doing nothing” – Sure thats going to happen.

• The second type says: “I am willing to put in my efforts to acheive success. I know that the conventional way is not the best and that there are new Ideas and approaches out there that I can apply and prosper from.” – I’m thinking good chances of success.

My offer is to the second type.

If you are the type of person who is intentional about succeeding in your endeavors and you are willing to look for information to devour information and tools to help you get there.

I challenge you to download the free e-book, read it, and think how you can apply it to your own business.

My Guarantee:

If you don’t feel that the FREE E-book is valuable I will offer you:

• A FREE 30 minutes of personal coaching. (Click here to learn about Coaching)

Additional Gift.

Every week for the next 4 weeks I will randomly pick a name of someone who has downloaded the book. That person will get a $25 gift card from 800giftcards.com


Are you willing to be intentional about your success?

Down load the free E-book Here

The Attraction Marketers Manifesto

Enjoy

Back in January of 2008 I had written a post called Putting And End To Annoying Network Marketers.

In the post I discussed a online book that I had purchased on Network Marketing called The Renegade Network Marketer. Though not a network marketer myself (and still not), I did find the the information very useful and I was able to apply it to my own businesses. A number of people had purchased the book through my site, and were equally pleased with the information (One wasn’t and he received a full refund).

Over the year I have received information from “The Renegade System” and recommendations for other products. The newsletters have great insights, but the products did not always meet my expectations.

For example if you sign up to be an affiliate of “The Network Marketing System” don’t buy the “SiteSell / SBI” website product. It cost over $300 and is archaic. You can do the same thing for free when you purchase a hosting package that costs under $5/month from 1&1 (a company that I recommend).

Always do your research!

Today I received information about a 3 part webinar, by Mike Klinger

He has become quite successfull through helping other build effective prospecting lists, using internet and “Attraction Marketing”

As a Coach and Consultant the powerfull effects of inplementing the Laws of Attraction are astounding. It is amazing to see clients set their intentions and achive their objectives using these principles.

The Key to your success is more than just stating you Intentions to the Universe. You must also be Committed to achieving your goal, take full force Action, and finally be sure to hold yourself Accountable.

If your Intention is to build a Prospect or Client list via the internet, whether it be for network marketing, consulting, or any other business that requires customers.
If you are Committed to taking the steps required to learn how to do that.
I recomend you take Action and check out Mike Klinger‘s Attraction Marketing List Building Seminars, or any other resource that can help you learn the information that you require.
As for Accountability, everyone has a different way of holding themselves accountable. I find that paying for a service or product is a way of holding me accountable, I don’t like wasting my money, if I pay for something I am going to try it.

The price for the seminars is $97. Managable but not chump change either. If you purchase it make sure you go through the information in a timley manner. If you feel the information is not for you they will give you a 30 day full “no questions asked” refund period.

To read more about the program click the link below.

‘How I Built My First List’

The first two live webinars have already been
held and are ready to watch. The third class
is on Tuesday, February 17th and anyone who
purchases the recorded version of this series
will get access to that call as soon as it’s
done.

Remember

Intention. Commitment. Action. Accountability

All the best,

Rob

Say the word ‘Pawn Shop’, and images come to mind of shady characters haggling with seedy shop owners, trying to get rid of stolen jewelery and property.
Today as I was walking to work I saw a similar scenario. There was the shady looking character trying to pawn a ring, but the seed shop owner was replaced by a clean cut kid wearing a polo shirt with the ‘Cash Converters’ logo on it.

Amazing, Cash Converters took a concept that had words like, thieves, shady, and scum associated with it and transformed it into a place where a middle class person might find themselves stopping in to get rid of a stack of old CD’s or a blender, and checking out to see if there are any good deals.

Cash Converters is profiting because they were able to take the concept of the pawn shop, re-create it and re-brand it, and give it an entirely different image. More professional, organized and systematized.

This is no limited to businesses. People can do the same thing.
I’m sure this is a common experience at high school reunions. You get to the event, start talking to Jeff -handsome, beautiful wife, three kids, successful entrepreneur- he looks sort of familiar, but you are having a hard time placing him. You suddenly realize that he was the nerdy, chubby awkward kid that so many of you had mocked in school. Jim had re-created and re-branded himself, he developed a completely different image and persona.

Where else have you seen this done?
Think of people you know that have gone through this personal change.

How could you apply this idea to your business to yourself?

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