I spent the day at a cottage on Lake Simcoe today.

My partner and I wanted to get away from the city and work on vision for our coaching practice.  There is nothing like getting out of the city and sitting in nature by the water to help creative ideas flow.

Though we do what we do because we love it, at the end of the day we also need to support our families.

Since I got his with pneumonia my perspective on how I want to focus on my coaching has changed.  It was clear to me that if I would focus on coaching and making money I would dilute my focus in both.

The truth is that it is not so practical to focus and build your business by holding an amount that you want to make in your minds eye.  Our mind it most effective when it is given a direction or request that gives it the ability to become laser like in its focus.  When you give the directive to your brain that you want to make x dollars then it will see everything as a way to make money.  Sell more volume, take this job, take that job, start this business, start that business.  Making x dollars is so vague.

This creates an even bigger challenge if you are already working on a business.  You are trying to grow your business but with a x dollar focus your brain keeps distracting you because in the short term your actions might not be making any money.  So you end up being in constant battle with your mind over what to focus on.

Focus On Value

I would hope that in whatever business you do you strive to give great value.  Whether product or service, your focus should be adding value to your customers lives, businesses etc.  Where a dollar amount alone is so vague, attaching it to value can rocket your business growth.

Lets say you business is bringing in $100,000 a year.  You want to take your business to the next level.  You sit down to right out your vision and the essence of it is; I want to make $300,000 in my business in the next 24months. With a focus like that you will find your self constantly looking at your sales numbers.  If you are lucky to come up with an idea of value you will constantly be distracted by checking the sales numbers because your brain needs to know if it is taking you towards more money, because that’s what you told it your goal is.

Now instead lets say your vision was; In the next 24 months I wish to give $300,000 of valuable service in x to my clients. Though the difference may seem subtle the impact is incredible.  Your mind immediately focus’s on finding ways to add greater value to your customers.  You gets creative and value focus.  You don’t spend time constantly looking at numbers because your brain isn’t focused on money its focused on creating greater value.  As a result you are constantly checking your business to ensure that more value is being added, your customers are more satisfied with your product or service, that your relationship with your customers is deeper and stronger.  Instead of looking at sales numbers constantly you are looking into affiliate programs and add ons and product enhancements and joint venture partnerships.

And the amazing thing.  As you create that amazing value for your customers, the financial growth starts to happen almost magically.  Your current customers will buy more often and refer you, and your new customers will more readily recognize the value in buying from you.

Give it a try for just one month and you will be blown away by your shift in focus and your ability to create more rapid growth in your business.

Want to discuss some ideas to create value for your clients?  Sign up for a free 30 min coaching session.

It’s truly facinating the way we are created.  On the one hand we are able to change and adapt to the world around us, and on the other hand we are highly resistant and fearful of change.

It would seem that when change is forced upon us we change and adapt, but if it is optional we avoid.

Why?

Because a body at rest stays at rest.

When we are comfortable where we are we resist change. Even being unhappy or in pain isn’t enough.  Have you ever had a headache but are too resistant to get out of bed to take a Tylenol?  How about that relationship that you are in that you should have ended months or years ago?

Growth comes through change, but we fear the change because we don’t know what will be when the change has taken place.

In previous posts I have spoken about the importance of having a vision.  When you are clear on your vision you can then evaluate where you are and then what action is required to close the gap.

When you begin to think about what actions will help you get from where you are to where you want to be, notice what thoughts make you feel a bit fearful and resistant. When you get that feeling it is a strong sign that taking action in those areas will lead you rapidly to your success.

And with your vision strongly etched in your mind you have a sense of what will be on the other side of change.  The stronger your vision the easier it will be to break through your wall of fear.

Need some help breaking through your fear.  Sign up for a free 30 min session.

Read on to find out what the catch is.

I’ve  been reflecting the past couple of weeks about what is important to me in my coaching.

I am so very  passionate about business. I love seeing how a business works, how I can speed up its growth; more customers, more sales, out of the box strategies. But more than building my own businesses the greatest high for me is when I help you  succeed.

As the saying goes, give a man a fish and you feed him today, teach him to fish and you feed him forever.

Its such an amazing feeling when I work with a client and see their business evolve and grow, when I see them moving towards the success that they have dreamed of. To help them break through their own personal barriers and see the massive impact of that transformation.

This client went from being an employee to starting he own practice:

“Working with Rob, I accomplished things that otherwise would have remained unfinished ideas. Instead of getting overwhelmed by day-to-day tasks, he guided me to take measured steps that helped me achieve my longer term goals. A compassionate and attentive listener, Rob is able to get to the heart of the matter in a single question. He was always generous in sharing information about resources I wouldn’t have known about, and educating me–without ever preaching–about helpful small business concepts and useful technology.”

Avrum N. – Ontario

Upwards of $500 per session

I don’t come cheap. I dedicate an immense amount of my time and energy to coach you to your own personal greatness.  You would love to have me coach you but $500+/session is way more than you can afford.

Coaching you into a full paying client.

If you can’t afford me coaching you at this point I would like to help you get to the point where you can afford my rates.

I have come up with a game plan that will essentially cost you nothing to have me work with you.

The Coaching That I Will Give You

• One hour initial one-on-one phone consultation ($750 value)
  

  I will send you an intensive questionnaire that will help us both gain awareness as to where you are, were you want to go and what strategies might serve you in reaching your goals.

• 15 minutes of  Laser coaching per week ($500/month value)
  

  Every week you can send me an email to request a 15 min private laser coaching phone session. Laser coaching helps to quickly clear the barriers/noise that are getting in your way and massively improve your focus.

• One hour team Coaching ($3000/month value)
  

  Each week based on the coaching of previous week we will have a team coaching conference call, where we will work through a issue together. This will help you to see your peers perspectives and expand your learning.

• 1.5  hour Bi-Monthly Business Building Seminar ($4000/month value)
  

  Twice a month I will introduce you to powerful business and marketing Ideas that will help to launch your business towards geometrical growth.

As well I there will be forums where you can network with your peers to help each other to maintain focus and continue to grow.

How much am I going to charge you for this coaching?

“Whoa! Charge me? Rob, I thought you said the coaching would be free.”

You did hear me right. In fact it will be free in one of two ways. Just bear with me a bit more.

Each month you are going to get.

• 1-on-1 Laser Coaching
• Team Coaching
• Business Seminars
• Networking

The value of this is $7500

But I am not going to charge you that.

I’m not even going to charge you $5,000, $3,000 or even $1000 per month for all of this.

For the next 6 months I am only going to charge you

$299.00

But as I said before its really going to be free.

OK Rob, So How Is It Free Then?

I am not interested in a relationship with you that does not add to your business success in a big way.

I am not here just to hang out with you and make you feel good about yourself.

I am here to make you money!

I beleive in a performance based model, If I don’t succeed , you don’t pay.

Free #1

When I work with you my objective is to help your business grow by at least 20% over the previous year.

An Example:

Say your business has been making you $50,000 per year for the past 5 years.

Through my business coaching you grow by 20% or $10,000

Cost of coaching for 6 months ($299/month) is $1,794

Your profit over the previous year $8,206

So in essence it costs you nothing as I will only get paid with new income that is created through our working together.

Free #2

The first month is a trial period. You do not have to give any payment information at all. If after the first month you decide to continue you will be registered and will be billed $299. Each month you will be asked if you received your moneys worth. If yes. you will be billed $299 if not you won’t be billed anything.

A Small Group.

I will only be working with a limited number of clients through this process, as I only have a small window of time available each week to work with you.

6 Months Only.

This is not an indefinite offer. This coaching process will only be available to you for 6 months.  My intention is after 6 months to graduate you to a full paying client with all its benefits.  My objective is to create millionaires.  If after 6 months you have benefited from the coaching and wish to continue,  but are not motivated to go for significant an ongoing growth in your business, I will be glad to refer you to one of my peers who works with smaller businesses.

Now It Is Time For Action

Our lives are defined by the actions we do or do not take.

If you are serious about growing your business to the level that deep down inside you know it truly attainable
fill out the form below and I will contact you to arrange a short phone conversation to answer any questions you might have and to book our discovery session.

I look forward to taking you way beyond any success you have experienced up until now.

Free Coaching

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